A 30-year veteran of Lucasfilm, Lynne Hale created the publicity strategy and managed the successful return of the Star Wars saga to the public forefront, beginning with the Star Wars Trilogy Special Edition release in 1997, continuing through the prequel trilogy of films (Star Wars: The Phantom Menace, Star Wars: Attack of the Clones, and Star Wars: Revenge of the Sith), the Star Tours theme park attraction, and the Star Wars: The Clone Wars television series. The strategy included integrated plans across all products and divisions including retail promotions, television partners, promotional partnerships, home entertainment releases, online activities, documentaries, video games, and consumer products. Additional film campaigns include Tucker: A Man and His Dream, Willow, Indiana Jones and the Last Crusade, Indiana Jones and the Kingdom of the Crystal Skull, and Red Tails.
Hale’s most recent work has been with the Walt Disney Company. Projects include Star Wars: The Force Awakens (2015), Rogue One: A Star Wars Story (2016), Star Wars: The Last Jedi (2017), Solo: A Star Wars Story (2018), Star Wars: The Rise of Skywalker (2019), and the popular Disney+ series The Mandalorian, which debuted in 2019.
As VP, Communications, Hale oversees publicity and public relations for Lucasfilm—a global leader in feature film, series production, cutting-edge visual effects and audio post-production, digital animation, and immersive storytelling.
It is with profound sadness that we share the passing of Cal LaRoche, a brilliant and dedicated advisor and champion of the Ron Brown Scholar Program, who left us on Wednesday, April 9th, 2025.
Born in New York in January 1946, Cal graduated from Central State University in Ohio, where he joined the Eta Gamma Chapter of Omega Psi Phi Fraternity. His career spanned decades of leadership and innovation, beginning at the National Security Agency and continuing through key roles at IBM, SkyTel Communications, and The Orkand Corporation.
A visionary entrepreneur, Cal later co-founded DC Ventures and Associates.
His commitment to service was unwavering. Cal chaired the Boards of Trustees at Suburban Hospital in Bethesda and Norwood School and served with distinction for 15 years on the Advisory Board of the Ron Brown Scholar Program. His leadership extended to the Beta Mu, Boulé Foundation Board, where he served as Chair, and to Patients For Affordable Drugs, where he was a founding board member and Treasurer.
An avid golfer and advocate for equity in the sport, Cal co-founded the Pro-Duffer/Carter Foundation Scholarship to promote diversity in golf. A long-time member of TPC Potomac at Avenel Farm, he was as passionate about creating opportunity as he was about the game itself.
Cal’s legacy is carried on by his beloved family: his mother, Lucille “Gloria” David; his wife, Esperanza, and their sons, CJ and Ethan; his former wife, Cheryl LaRoche; their daughters, Gina LaRoche, Renee LaRoche-Morris, and Danielle LaRoche; six grandchildren; and his siblings. His wisdom, warmth, and unwavering belief in the potential of young people will remain an enduring part of the Ron Brown Scholar community.
We are forever grateful for Cal’s enduring support, leadership, and love. He leaves behind a legacy of excellence, generosity, and deep humanity. He will be deeply missed.
