Max Aronin is a Senior Director of Product Management at ServiceNow, where he works with teams of creative people to build products that make complicated technology easier to use for businesses around the world. Previously, Max was in a sales leadership role bringing new products and solutions to market faster.
Prior to ServiceNow, Max held technical and business leadership roles at American Management Systems, Deloitte and Booz Allen Hamilton, working on projects to help organizations improve how they work, from speeding up their processes to making better use of technology like social media, cloud computing, and artificial intelligence.
Max earned a bachelors in Systems Engineering from the University of Virginia and later a masters degree in Technology Commercialization from the University of Texas at Austin. Max is passionate about inspiring others to dream big and find their own path in the ever-changing world of technology innovation.
It is with profound sadness that we share the passing of Cal LaRoche, a brilliant and dedicated advisor and champion of the Ron Brown Scholar Program, who left us on Wednesday, April 9th, 2025.
Born in New York in January 1946, Cal graduated from Central State University in Ohio, where he joined the Eta Gamma Chapter of Omega Psi Phi Fraternity. His career spanned decades of leadership and innovation, beginning at the National Security Agency and continuing through key roles at IBM, SkyTel Communications, and The Orkand Corporation.
A visionary entrepreneur, Cal later co-founded DC Ventures and Associates.
His commitment to service was unwavering. Cal chaired the Boards of Trustees at Suburban Hospital in Bethesda and Norwood School and served with distinction for 15 years on the Advisory Board of the Ron Brown Scholar Program. His leadership extended to the Beta Mu, Boulé Foundation Board, where he served as Chair, and to Patients For Affordable Drugs, where he was a founding board member and Treasurer.
An avid golfer and advocate for equity in the sport, Cal co-founded the Pro-Duffer/Carter Foundation Scholarship to promote diversity in golf. A long-time member of TPC Potomac at Avenel Farm, he was as passionate about creating opportunity as he was about the game itself.
Cal’s legacy is carried on by his beloved family: his mother, Lucille “Gloria” David; his wife, Esperanza, and their sons, CJ and Ethan; his former wife, Cheryl LaRoche; their daughters, Gina LaRoche, Renee LaRoche-Morris, and Danielle LaRoche; six grandchildren; and his siblings. His wisdom, warmth, and unwavering belief in the potential of young people will remain an enduring part of the Ron Brown Scholar community.
We are forever grateful for Cal’s enduring support, leadership, and love. He leaves behind a legacy of excellence, generosity, and deep humanity. He will be deeply missed.
