Brittany Coleman

Hometown – North Las Vegas, NV
Undergrad – Duke University, AB, Public Policy and French
Graduate School – Wake Forest School of Business, 2016, MS
Current Occupation – Tough Cutie
Title – Entrepreneur, Founder and Owner

Greatest Impact

I started Tough Cutie to support women and increase diversity in the outdoors. Like my business, nature keeps me on my toes. There have been moments in nature where I saw something so unexpected and so beautiful that I was awestruck. As a company, we exist so that others, especially women and people of color can feel encourage to explore nature and have delightful, unexpected experiences that inspire them too. We continually strive to create equity in adventure and active lifestyle spaces through nonprofit partnerships and donations. Our company is structured to create opportunity and agency for communities that have historically been marginalized and neglected in the design room and the boardroom, specifically women and people of color.


Brittany Coleman is a graduate of Duke University and holds an MS in Management from the Wake Forest University School of Business. Over the course of her career, which has included leadership and analyst positions for several outdoors and active lifestyle brands, Coleman became increasingly frustrated as she noticed male-run product development and research teams not understanding women or including them in the decision-making process. Coleman founded Tough Cutie in 2019, becoming the first and only outdoor sock brand with a majority women-owned value chain, and joining an estimated 1% of founders in the outdoor industry who identify as a person of color.